The Meaning of Political Theory

The Meaning of Political Theory DISCUSSING THE MEANING OF POLITICAL THEORY Harold Lasswell (1936) defines politics as ‘Who gets what, when and how,’ Leftwitch, (2004). No wonder, then, a myriad of attempts has been made to come up with a conclusive and all-encompassing analytical approach to this study of ‘who gets what, when and how’. Some of these, of course, include; scientific approach, philosophical approach as well as theoretical approach to the study of politics, Heywood (2007). It is the latter, however, which is the scope of this discussion. While science refers to a means of acquiring political knowledge through observation, experimentation and measurement using empirical evidence, philosophy is a means by which any abstract thought about politics is covered in search for, both, wisdom and understanding, Heywood (2004). Before going any farther into the discussion, a look at the meaning of the word theory is imperative. The dictionary meanings of the word theory are (1); a formal set of ideas that is intended to explain why something happens or exists, (2) the principles on which a particular subject is based (3) opinion or idea that somebody believes is true but that is not proved, Oxford Advanced Learners Dictionary, 7th Edition, (2006). Political theory, in this context, is an academic discipline that studies politics based on the following premises; it involves the analytical studies of ideas and doctrines that have been central to the political thought; it studies the ends and means of political action; it is concerned with ethical and normative questions; it draws upon the example of economic theory in building up models based on procedural rules usually about self interested behaviour of individuals involved like the bourgeoisie or the proletariat; it examines what major thinkers said, how they developed or justified their views; it attempts to, better, understand behaviour of actors like voters, politicians, lobbyist and bureaucrats, Heywood, (2004). Basically Political Theory analyses political concepts and their relationship to actual political practice. This is done through; Concepts, Models, Theories and Ideologies. Concepts, to begin with, are general ideas or mental constructs by which attempts are made to draw out meaning from otherwise infinitely complex realities through logical presentations. They are tools with which human beings think, criticize, argue, explain and analyze political developments. Examples include liberty, human rights, equality, power, authority, order and law Heywood (2004). Second tool of political theory are Models. Models are representations of empirical data that aim to advance understanding by highlighting significant relationships and interactions among variables. These are built around a number of concepts with an aim of making a vivid resemblance of the original object without necessarily becoming its copy.They are analytical tools through which meaning can be imposed upon a massive and disorganized collection of facts. An example is the Easton Systems Model of state by David Easton (1953) cited by Heywood (2007). Third on the list of tools of political theory are ‘theories’ or simply put macro theories.Theories, often used interchangeably with models, are comprehensive, systematic, consistent and reliable explanations and predictions of relationships among specific variables. Theories are explained through models, for example, theories of collectivism, pluralism, elitism, and functionalism. These may be explained by a model of state, model of electoral competition, or model of group politics, Heywood (2007). Last on the tools through which political theory does the analysis of politics are Ideologies. The term Ideology was coined during French Revolution by Antoine Destutt de Tracy (1754-1836) Ideologies are intellectual frameworks comprising interrelated values, theories and assumptions, within which search for knowledge is conducted. They are main beliefs that outline how political change can and should be brought about. They provide a broad range of political creeds and traditions which provide basis of political action. Examples of political Ideologies are Conservatism, Socialism, Communism, and Fascism of course, just to mention but a few, Heywood (2004) In as much as there is an appreciation on the arguments of the four tools of Concepts, Models, Theories and Ideologies to the theoretical approach to the study of politics on one hand, a number of weaknesses can be observed in this ‘tool’ based approach on the other. The first problem encountered with political concepts is that they are, often, difficult to disentangle from the moral, philosophical and ideological views of those who advance them. Another problem is that political concepts often become the subject of intellectual and ideological controversy. It is not uncommon for political argument to take place between people who assert to uphold the same principle or ideal which is reflected in attempts to establish a particular conception of a concept as objectively correct, as in the case of true democracy, freedom, justice and so forth, Heywood (2004). An additional problem with political concepts is fetishism. This occurs when concepts are treated as though they ha ve a concrete existence separate from the human beings who use them. In short, words are treated as things, rather than as devices for understanding things. The complexity of political reality also renders concepts insufficient to explain political practice as some concepts are multi-faceted in nature and are a subject to profound ideological controversy, Heywood (2004). Although models are a simplification of reality, they are not a reliable knowledge in themselves as they have hidden values. These values and beliefs may intrude into the process of model and theory building thereby making it impracticable to create purely empirical theories or models. This means that models and theories contain some biases, Heywood (2004). Ideologies are the ‘Grand Thought’ of any political institution. Despite being such major themes in the political arena, ideologies command no objective standard of truth against which they can bejudged. As a matter of fact, there are different perspectives on ideologies. For instance, Liberals, have viewed ideologies as officially endorsed belief systems that claim a monopoly of truth, for example communism and fascism. Conservatives have traditionally regarded ideologies as manifestations of the arrogance of rationalism. Socialists have seen ideologies as body of ideas that conceal the contradictions of class society, thereby promoting false perception and political obedience amongst subordinate classes per se, Heywood (2004). Having looked at political theory from an academic perspective as based on the premises on which it operates, the concepts, the models, the theories and the ideologies with their relationship to real political practice, I would, therefore, understand political theory as an approach to the study of politics based on mere social constructs, of course, without proof. REFERENCES Heywood, A. (2004). Political Theory: An Introduction, London Palgrave. Heywood, A. (2007). Politics (3rd Ed) London: Palgrave. Hoffman, J. and Graham, P. (2009).Introduction to Political Theory (2nd Ed): Pearson Education Limited, England. Leftwich, A. (2004).(Ed) What is Politics? Cambridge: Polity Press. Wehmeier, S. et. al (2006). (Ed): Oxford Advanced Learner’s Dictionary, (7th Edition), International Student’s Edition. Oxford University Press. The meaning of political theory The meaning of political theory THE MEANING OF POLITICAL THEORY Human life is a complex creation on the earth’s surface. It is inevitably interesting to think of how humans think about where they come from, where they are now, their values and norms, differing views and perception about the social, economic and political arrangements of the world they live in, and their hope for a better society or world. Aristotle, (1996) argues that man is by nature a political animal. This further complicates the already complex human life as it entails that Politics exists at every corner of human life and is an intrinsic feature of mankind, despite controversies on what is ‘political’ and not. These arguments further erupt over the legitimate order and meaning of political phenomenon or empirical political actions, with regards to what Heywood, (2004) refers to as political values or normative concepts, for instance; justice, liberty, rights, equality, and descriptive concepts like; power, order and law, to mention a few. Political theory is, therefore, concerned with ethical or normative questions like, ‘How should power be distributed amongst individuals and the state?’, ‘What should the limit of an individual’s rights and liberty be?’. But then, what is Political Theory? This paper discusses the meaning of Political theory and attempts to find a better definition of the nomenclature. The desire to find the meaning to Political Theory requires the meaning of theory. The word theory originates from the Greek word â€Å"theoria†, meaning the act or procedure or state of contemplation over something going on with the intention to understand it. Political Theory may, therefore, be described as the act or procedure of having a long thoughtful observation, with intention of understanding the meaning of what may be referred to as â€Å"political†. However, this is not a description enough to quench the desire for a better definition, hence rendering political theory contested. As defined by Held, (1991: cited by Farrelly, 2004), political theory is â€Å" a network of concepts and generalizations about political life involving ideas, assumptions and statements about the nature, purpose and key features of government, state and society and about the political capabilities of human beings†. Heywood, (2004) also contends that political theory is sets of ideas or an idea that in some way seeks to impose order or meaning upon prevailing political phenomena. In general, political theory essentially provides necessary analytical tools like; concepts, models, theories and ideologies, to analyze, understand and criticize Political thought and practice. Concepts, as described by Heywood, (2004) serve as building blocks of human knowledge and are, therefore, general idea or mental construct through which meaning is draw out from an otherwise infinitely complex reality. State, presidency, and political party are examples of concepts. However, the complexity of political reality often renders some concepts insufficient to explain, in great deal, political practice and are often contested, hence Heywood, (2004)’s argument that Politics as a struggle over the legitimacy of concepts. On this background, models and theories were developed. Models successfully devise representations of empirical data that aim at advancing understanding of a number of concepts by highlighting the significant relationships and interactions among them. A theory comprises many models and establishes an explanatory proposition which comprehensively, systematically, consistently and reliably explains and predicts, in full details, political actions and behavior. Pluralism is an example of a theory and is explained by models of the state, electoral competition and group Politics. Theories are, however, not enough analytical tools to give a wider explanation of the structure of the world and predict future events, hence the need for a more comprehensive tool ideologies or paradigms. Heywood, (2004) describes ideologies as intellectual frameworks that comprise interrelated values, theories and assumptions, within which search for knowledge is conducted. Liberalism, Socialism and Conservatism are examples of Political Ideologies. These grand philosophical thoughts explain reality based on the assumptions of what is going on. For instance, if a state claims to be a Liberal, assumptions like; existence of capitalist economic system, an individual’s space, that is, rights and liberty, precede that of the collective, individual property ownership, are drawn. Analysis made on ideologies revealed their short falls, hence, led to establishment of other ideologies in reaction to these short falls. For instance, the failure of capitalism, liberal’s economic system, to redistribute wealth between the bourgeoisie and the proletariat led to the evolution of Socialism which emphasizes welfarism. Most students studying Politics confuse Political theory to[G1] other disciplines that deal with politics, such as political philosophy, political science and history. It is, however, important that a distinction line be drawn among these fields of study. Political theory can be meaningless to the exclusion of history and political philosophy. History enriches us with enough knowledge of the political strives that states have experienced and evolved through. It also informs the strains and stress that lead to the creation of political ideologies through the remarkable works of Aristotle, Plato and other great thinkers. Political theory dwells in these premises; digs out the history of states and governments; analyzes their grand philosophical thoughts, known as political ideologies in order to understand, explain and/or criticize them, and predict future events. Political theory deals with fundamental problems of the state, such as rights, liberty, justice and equality to mention a few. It does not create the fundamentals themselves, but only tries to analyze, understand and explain them so as to predict better social, economic and political arrangements that will create what Heywood, (2004) refers to as a ‘good or just society’. For example, Political theory is not concerned with what liberty and rights are. It is rather interested in comprehending the extent to which the exercise of rights and liberty is just. Political tTheory can be approached in two imperative ways. On one hand is the normative or tradition approach which concentrates on the historical, philosophical, institutional and legal orientations of political phenomenon, for instance, Thomas Hobbes’ theory of the state. On the other hand empirical approach believes in facts, as opposed to values, obtained through scientific methods to make sense of political behavior; for example, David Easton’s model of a political system. Political theory invariably treasures both normative values and empirical facts in order to predict a just society. It is apparent from the discussions on this paper that a precise definition for political theory is invariably difficult as it is subject to contention due to its complexity. It incorporates necessary aspects of history, political philosophy and political science. Nevertheless, political theory can be describes as nothing but a field of study that provides analytical tools, like; concepts, models, theories and ideologies or paradigms in order to impose meaning, understanding, criticism and prediction of political thought and action. It treasures both normative values and empirical facts to predict political phenomenon and it is through a vast knowledge of these analytical tools that a ‘just society’ can be predicted. REFERENCES Aristotle, (1996). The Politics and the Constitution of Athens. Cambridge: Cambridge University Press Farrelly, C. (2004). Contemporary Political Theory, London: Sage Publications Heywood, A. (2004). Political Theory, An Introduction, 3rd ed. London: Palgrave Macmillan 1 [G1]Wrong preposition

Debate Torturing terrorists is a tool to get the right feedback and answers Essay

Terrorists have caused so many deaths in the world. Whenever a terrorist attack occurs, it leaves behind many deaths and destruction of property. Those who survive the attack often end up with serious injuries. Some become crippled for the rest of their lives. Some become traumatized in their entire lives. The memory of the attack keeps on haunting them. Such trauma continues to an extent that some people become depressed. In this regard, terrorism is a vice that should be fought by all means. In a ‘ticking-bomb scenario’, there is a bomb that may detonate in an unidentified public place very known. The person who planted the bomb is the only person who knows where it is. The person is held up by the police. However, person is not willing to give the information to the police. Torture will be the only means to extract the information. A suspected terrorist should never be forgiven for a terrorism activity (Aringo, 2004: 13). Therefore, torturing a terrorist to get import ant information that can save people is a justifiable means. There are many reasons to support the argument of torturing a terrorist to get information that is relevant to save the general public. First of all, when a terrorist or a suspected terrorist is tortured, he or she is likely to give relevant information that can be used by the security agency to protect innocent people. For instance, if a terrorist is captured and through torture he or she reveals that there is a planned attack in the future, then the government or the appointed people will take necessary measures to ensure that the planned attack does not occur. Suppose torture was not used, it is possible that such information would not have been obtained. Consequently, the planned attack would have been executed and the result would be deaths and injuries. Therefore, torturing is justified as long as the security officials are very sure that they have the correct suspect. Secondly, terrorists are never co-operative. They cannot give any information concerning their plans or other members willingly. Force has to be used to extract such information. The force used is in form of torture. When suspected terrorist is subjected to painful procedures, he or she is likely to give the information that can help in the intelligence service (Meisels, 2008: 21). Usually, terrorists have information about the future planned attacks as well as other members of the gang. If the government and the security officials get such information, it becomes very easy to avert potential fatal attacks. Since terrorists can never reveal such information willingly, then torture becomes the best alternative. Another reason that supports the use of torture to get information from a terrorist is that usually, the information obtained is timely. A terrorist who is subjected to torture can reveal so many things that are yet to be accomplished by the gang. That timeliness is essential in order to save the public from the hands of terroristic attacks. Without torture, the terrorist would take time before giving correct information. The worst scenario is that without torture, terrorists would not give any information at all. In this respect, torture is important if it can enable obtaining of information in a timely manner. Many people would be saved in time before the planned attack occurs. Moreover, terrorists cause more pain themselves to soldiers when they capture them. Therefore, if terrorists can cause pain to soldiers who are responsible for our security, there is no reason why a terrorist should be spared from pain as well. Accordingly, terrorists should be put through a painful experience. If the pain they are subjected to makes them give information that is relevant in the intelligence service unit, then they should never be spared it. Since terrorist are dangerous people in the society, no mercy should be accorded to them. They should be forced by all means to give all the relevant information that can help get rid of or capture other terrorists. Torturing terrorists may prove successful because it sometimes leads to obtaining more information than anticipated. When a terrorist is tortured, he or she may end up revealing a lot of information that was not even expected (White, 2012: 32). For instance, one may be interrogating a terrorist about a planned attack in a given place, only to be told that there are many attacks planned in different places. Therefore, while security forces thought that there is one attack that is planned by terrorists, they get surprised to learn that there are many attacks that have been planned. Such information becomes crucial because it opens the eyes of the security forces to other possible attacks other than the one that they anticipated. With regard to this argument, then it is justifiable to use torture to extract information from the terrorists. Moreover, terrorists cause too much pain and suffering to innocent people in the general public. They plan and execute their plans against innocent people who are otherwise helpless. Women and children get trapped in the thick of things when an attack occurs in a crowded place. Women and children are most vulnerable group for one reason. Children cannot run or hide from the spot of the attack. As a result, women who are mothers of the children in the scene get caught up while trying to save their children since they cannot go without them. That is not to say that men are spared from the attacks. Many of them die and others get injuries if they get themselves in the midst of the problems. Considering this pain that a terroristic activity can cause innocent people, terrorists deserve to be tortured without mercy. They are evil and merciless. There should be no mercy on them. If terrorists do not reveal relevant information that can save other people, the situation can be very dangerous . Torture is justified to be used on terrorists. In addition, if one considers that a single terrorist has potential to cause deaths of very many people one would find that torturing a suspected terrorist would be the least form of punishment that he or she would get. Pain on one person cannot be compared to the pain that may affect many innocent people in an event a terroristic attack succeeded in happening. If one person can be made to reveal other members of the gang it can very fruitful. Sometimes, a single person who is a suspected terrorist can be used to track down all other members of the terrorism group. If security manages to nub down many terrorists, it can be very successful because by so doing, many potential future attacks can be averted. It is important to note that when terrorists are free mingling with other innocent people, it is not possible to trace them. It is until they are pinpointed that they become identifiable. It is other terrorists that can tell other people who are involved in the terrorism. If torture can help obtain such information from a single terrorist, then it is beneficial to the general public. Torture should be executed on the suspected terrorists without mercy because a terrorist is not a good person to compromise with. A terrorist is a criminal who is liable to a punishment after all. Other people who commit other forms of crimes are subjected to punishments. Terrorism is even a greater crime that deserves even more severe punishment. Therefore, torture is not unjust to a criminal who is a danger to the national security itself. Since all criminals must be punished for their actions ultimately, torturing terrorists can be taken to be a form of punishment too besides being a mechanism of extracting information from them. Many terrorists end up giving in to torture and surrender. Consequently, they tell the interrogators everything that they know regarding their criminal activities including their history and future plans. As a punishment, terrorists deserve it. As a means of extracting information, torture must be used. That way, torture achieves the objective of obtaining the needed information while at the same time serving as a form of punishment. Many potential terrorists may stop their activities at the prospects of getting caught and get subjected to torture. The torturing mechanism should be so severe that it discourages any person who may attempt a terroristic activity. Those who go through the torture may vow never to get involved in terrorism again in their life. They think of the pain that they went through and they stop any temptation to engage in terrorism. Therefore, the torturing process should serve as a punishment that sticks in the mind of the person even afterwards in the future. In this regard, torture will not only be useful in helping get the relevant information, but also it will help to discourage future attempts of terrorism by the prospective terrorists. Moreover, torturing a suspected terrorist may serve as lesson to other people who may be tempted to get involved in terrorism. They learn from the terrorists who have suffered a painful experience. The thought of getting caught and subjected to the same torture should be enough to discourage any one who may be thinking to engage in terrorism. In this respect, the torture must be so severe that it causes fear in people who may be influenced into terrorism. If torture achieves this objective, it will have helped a great deal in curbing terrorism. Whenever one person is tortured and serves as a lesson, there is overall reduction in the potential occurrence of terroristic events in the future. In addition, that helps to dismantle the unity of terrorists and decrease their numbers. All these results add up to help alleviate the occurrence of terrorism. Under normal circumstances, the risk that a single person may expose many other people to is very great to be ignored. As already stated, a single person has a potential to destroy and kill a large number of people. Considering such a risk, it is justifiable to use any form of torture on a suspected terrorist. Interrogating a single person can be the source of information that can end up saving the entire nation (Ramsay, 2006: 42). Putting one person under pain is justifiable if it can save more innocent lives. Note also that torturing only puts physical pain on the person. The pain is temporary because it ends with time. Such torture cannot be compared to the deaths that such person can cause besides the injuries that leave behind long lasting disabilities. Killing is permanent. There is no reverse about it. In this regard, the benefits of torturing a single person for the sake of the welfare of the many are many and outweigh the cost of torture (Ginbar, 2010: 32). If a person can b e put into a temporary pain and lead to saving of many lives, then it is worth the torture. In addition, it can be argued that with the advancements in technology, it is possible for the intelligence service to get the right person. Exchange of information between different intelligence service agencies around the world makes it even easier. The possibility of subjecting an innocent person to torture is low. In this regard, it means that the person who ends up in the intelligence unit for interrogation is most likely to be the right person. In other words, it is less likely that the person who is caught for the interrogation is the wrong person who is otherwise innocent. Therefore, torture should be applied on the suspected terrorists without considering the possibility of the person being innocent. Terrorism is a criminal activity that should never be subjected to compromise. In conclusion, torturing terrorists as a means of extracting information from terrorists is justified. Terrorists are dangerous people and any means that can be used to get them from the society should be used. Torturing suspected terrorists has proven to be successful for it helps get information from the terrorists. In addition, torturing can be used as a form of punishment to terrorists. It is also used to discourage potential terrorists from engaging in the terroristic activities. It should be argued that pain on a single person should be used if in the end it leads to saving many lives. The only worry is that the person tortured could be innocent. However, considering the argument put forward, in the modern intelligence service, it is rare to arrest an innocent person because before an arrest is done, proper investigation has to be done. Sharing of intelligence information between intelligence units from different places in the world assists in this process. References Arrigo,  J.  M. (2004). A utilitarian argument against torture interrogation of terrorists. Science and Engineering Ethics, 4(3), 11-21. George Andreopoulos,  R. (2011). International Criminal Justice. Springer Science+Business Media, LLC. Ginbar,  Y. (2010). Why not torture terrorists?: Moral, practical, and legal aspects of the ‘ticking bomb’ justification for torture. Oxford: Oxford University Press. Meisels,  T. (2008). The trouble with terror: Liberty, security, and the response to terrorism. Cambridge, UK: Cambridge University Press. Ramsay,  M. (2006). Can the torture of terrorist suspects be justified? The International Journal of Human Rights, 4(1), 23-26. Rumney,  P.  N. (2014). Torturing terrorists: Exploring the limits of law, human rights, and academic freedom. Saul,  B. (2004). Torturing terrorists after September 11. International Journal of Law and Psychiatry, 3(1), 32-36. White,  J.  E. (2012). Contemporary moral problems. Boston, MA: Wadsworth/Cengage Learning. Source document

Covering the Police Beat in Journalism

The police beat can be one of the most challenging and rewarding in  journalism. Police reporters get to cover some of the biggest breaking news stories out there, ones that land at the top of the front page, website  or newscast. But it isnt easy. Covering the crime beat is demanding and often stressful, and as a reporter, it takes time, patience and skill to get the cops to trust you enough to give you information. So here are some steps you can follow for producing solid police stories. Know The Sunshine Laws Before you visit your  local police precinct in search of a good story, familiarize yourself with the sunshine laws in your state. This will give you a good sense of what kind of information the police are required to provide. Generally, any time an adult is arrested in the U.S., the paperwork associated with that arrest should be a matter of public record, meaning you should be able to access it. (Juvenile records are usually not available.) An exception might be a case involving national security. But Sunshine Laws vary from state to state, which is why its good to know the specifics for your area. Visit Your Local Precinct House You may see police activity out on the streets in your town, but as a beginner, its probably not a good idea to try to get information from cops at the scene of a crime. And a phone call may not get you much either. Instead, visit your local police station or precinct house. Youre likely to get better results from a face-to-face encounter. Be Polite, Respectful - But Persistent Theres a stereotype of the hard-driving reporter youve probably seen in a movie somewhere. He barges into the courthouse, DAs office or corporate boardroom and starts banging his fist on the table, shouting, I need this story and I need it now! Out of my way. That approach may work in some situations (though probably not many), but it definitely wont get you far with the police. For one thing, theyre generally bigger than we are. And they carry guns. Youre not likely to intimidate them. So when you first visit your local police precinct to get a story, be polite and courteous. Treat the cops with respect and chances are theyll return the favor. But at the same time, dont be intimidated. If you sense a police officer is giving you the runaround instead of real information, press your case. If that doesnt work, ask to speak to his or her superior, and see if theyre more helpful. Ask To See the Arrest Log If you dont have a specific crime or incident in mind that you want to write about, ask to see the arrest log. The arrest log is just what it sounds like - a log of all the arrests police make, usually organized in 12- or 24-hour cycles. Scan the log and find something that looks interesting. Get the Arrest Report Once youve picked out something from the arrest log, ask to see the arrest report. Again, the name says it all - the arrest report is the paperwork the cops fill out when they make an arrest. Getting a copy of the arrest report will save both you and the police a lot of time because much of the information you need for your story will be on that report. Get Quotes Arrest reports are very helpful, but live quotes can make or break a good crime story. Interview a police officer or detective about the crime youre covering. If possible, interview the cops directly involved with the case, those who were on the scene when the arrest was made. Their quotes are likely to be much more interesting than those from a desk sergeant. Double-Check Your Facts Accuracy is critical in crime reporting. Getting the facts wrong in a crime story can have dire consequences. Double-check the circumstances of the arrest; details about the suspect; the nature of the charges he faces; the name and rank of the officer you interviewed, and so on. Get Out of the Police Precinct So youve got the basics of your story from arrest reports and interview with the cops. Thats great, but in the end, crime reporting isnt just about law enforcement, its about how your community is being affected by crime. So always be on the lookout for opportunities to humanize your police stories by interviewing the average folks who are affected. Has an apartment complex been hit by a wave of burglaries? Interview some tenants there. Has a local store been robbed numerous times? Talk to the owner. Are local schoolkids being confronted by drug dealers on their way to school? Talk to parents, school administrators and others. And remember, as the sergeant in TVs Hill Street Blues said, be careful out there. As a police reporter, its your job to write about crime, not get caught in the middle of it.

Sustainable Marketing - 1572 Words

Sustainable Marketing 2014 Md Mohshin Sarker ID#17970122 La Trobe University 4/9/2014 Table of Contents 1.0 Introduction 1 2.0 Sustainable Marketing: A perspective 2 3.0 Strategy to make Traditional amp; Sustainable marketing a success 2 3.1 Sustainable Product creation: 3 3.2 Sustainable Product Pricing: 3 3.3 Sustainable Product Promotion: 3 3.4 Sustainable product placing 4 4.0 Benefit of Sustainable Marketing: marketing amp; sustainability 4 5.0 Challenges: 4 6.0 Way forward: 5 1.0 Introduction Imagining a world where all the resources are abundance: we get what we want, we create, we consume, and we destroy. If we all want to utilize the resources equally with equal lifestyle, we would have required†¦show more content†¦Now, let’s discuss the above 4Ps in light with Sustainability: 3.1 Sustainable Product creation: While bringing the product into the market the Marketers prime objective is to make the product successful one is to balance between cost Vs value creation. While producing product, the markers think of recyclability, carbon depletion, CFCs etc environmentally non-hazardous way of producing goods and services. 3.2 Sustainable Product Pricing: At the same time, while pricing the product, goods or services, it should keep in mind the business-consumer win-win prospect. Surveys have showed that customers are willing to pay higher price if they consider the product to be environmentally efficient (Charter et al. 2002, p. 24). 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